Mobile Marketing is reaching prospects and customers when they’re using a mobile device such as smartphones and tablets.
The majority of mobile devices now sold in the US are already smartphones. These smart devices have a significant impact on the way consumers lead their lives – the way they search, watch entertainment, shop, communicate and work.
By 2014 the number of people who access the Internet through their mobile devices will exceed that of desktop. It’s convenient for people to use mobile – it’s already on and is always within reach of them. For businesses this opens up many opportunities for mobile commerce.
Consumers are using smartphones for internet search and access local information. Geographic queries are becoming common on mobile devices especially with Google Places. Most devices have GPS that track where users are. Many consumers even use this to check in to places to share their location. This is huge for targeted marketing where ads can be targeted based on a user’s location. This trend will continue to expand to other services and advertisers need to deliver relevant ads based on location and keywords.
Those retailers that incorporate mobile solutions into their marketing strategy by offering special discounts, mobile coupons, mobile websites, etc. will continue to attract and retain customers while those who wait fall behind. Browsing, shopping and networking are all going mobile. This itself should convince businesses to increase their mobile presence.
The world is going mobile. Don’t be left behind. Let us show you how to add mobile media solutions to your business.